Daniel Aronoff is Vice President of Unsecured Finance at MMP Capital, responsible for all lending outside the area of equipment purchases and leasing. His department excels at facilitating transactions that enable companies to grow through marketing, location expansion, office renovations, and other endeavors made possible through unsecured financing. Dan uses his years of experience in the finance arena to help clients navigate a multitude of products, advising on the most practical and effective solutions to meet their specific business needs.

Prior to joining MMP Capital in 2019, Dan served as CEO and owner of Nuway Funding, located in Merrick, New York. At Nuway, he managed business relationships while overseeing the underwriting and processing departments. Dan began his career in 2006 as Founding Partner of Oxford Asset Management, Inc., where his responsibilities included management of the business and analyzing financial markets to identity profitable recommendations for clients. Dan also served as funding manager at Sprout Lending from June 2015 through August 2016.

At MMP Capital, Dan calls on his extensive experience with regional and national lenders to educate business owners on what a lender looks for when assessing risk. He is also passionate about creating new products that offer cost-effective solutions to underserved markets. As a result, MMP Capital clients across all sectors enjoy access to products that are easier to obtain than traditional financing options.  

Beyond his responsibilities at MMP Capital, Dan takes time to educate and mentor those just beginning their careers in the field of finance.